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Marketing Communications Coordinator

Introduction

As a member of the European Biosciences Marketing Communications team you will be one of the key persons to develop and implement local action plans to support the Sales & Marketing organisation, based on the overall strategy. Together with your other Marcomm colleagues you hold responsibility to implement the European action plans and strategy. Your focus will be on web activities including online advertising/banners, e-mail campaigns, Google adword optimization, social network marketing, regional promotional content and reporting of results.

You will report to the Sr. Marketing Communications Manager Biosciences Europe, based in Erembodegem (near Aalst).

Function description

• Works with regional marketing managers to develop the e-marketing plan for Europe. Propose, discuss & implement online-related initiatives to support the commercialization and lead generation pipeline of the products and services to the European market
• Deploys e-marketing campaigns in conjunction with product and marcom management; work with other e-marketing resources to coordinate activities and share best practices.
• Monitor industry-specific online & offline publications editorial calendars and feed the calendar for advertising & e-mail campaigns
• Leverages customer database, trade show leads and publications rented lists to deploy online campaigns. Utilizes email distribution and survey tools to reach and attract customers
• Work with internal & external resources to conduct Search Engine Marketing and Search Optimization (organic). Manage regional Google Adwords and other online advertising programs; make recommendations to maximize return on advertising spendings
• Measure & report results of all e-initiatives including search engine marketing, banner advertising, e-mail marketing and web site activity in collaboration with our marcomm analyst
• Manage the web content for regional commercial website and work with colleague to track qualified traffic & be able to make recommendations
• Provides content to feed the channel website and promotional initiatives.
• Attend meetings & conference calls with global e-business team to propose an European e-marketing plan
• Be guardian of consistent Thermo Fisher Scientific ‘look & feel’
• Provide quality service to all internal departments. Service-minded approach and responsiveness are key in this role!

Profile

• Solid marketing communications experience in the European market for an international company
• Minimum of 5 years experience with web & online marketing campaigns; understanding of Internet technologies and e-marketing tactics and strategies
• General understanding of new social online marketing trends;
• Experience and expertise with web copy writing
• Ability to multi-task in a very fast-paced environment
• Proven project management skills, strong planning & organizational skills
• Excellent communication skills both verbally and written
• You are fluent in English, French & Dutch. Any other European language is a benefit
• Team player, collaborative, able to effectively influence others
• Strong self initiative and able to work with great flexibility in a matrix organisation

Interest

Please send a motivational letter + curriculum vitae to Thermo Fisher Scientific, for the attention of Sabine De Beuf/Sonja Neerinckx, Industriezone III, Industrielaan 27, 9320 Erembodegem, e-mail Sonja.neerinckx@thermofisher.com or sabine.de.beuf@thermofisher.com

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Location

Industrielaan 27
Erembodegem
Flemish Region
Belgium

Facilities in office

Facilities near office